Customer Background

A wholesaler in the heart of the floral industry built its reputation on delivering stunning, fresh-cut blooms to florists and retailers across the region. Their wholesale business thrived on the promise of quality flowers and timely deliveries, which kept customers returning every season. However, as their operation grew, cracks began to show in one critical area; logistics.

The Need

Imagine buckets of vibrant roses, fragrant lilies, and other delicate flowers waiting in their coolers, ready to brighten someone’s day. By getting those beautifully arranged pallets to their wholesale customers on time and in perfect condition was starting to become an uphill battle. Our customer shared, “finding trucks to deliver to our wholesale customers was a challenge. We had too many pallets in order to ship LTL, but not enough for a full truckload.” 

The Solution

One of our team members reached out to this customer right when things needed a pick-me-up. This move would soon transform how their flowers made their way into the hands of florists. With a full understanding of their needs, we rolled out a tailored solution designed to handle the delicate nature of the floral wholesale business.  

It started with access to box trucks perfectly sized for their requirements. These trucks offered the flexibility to handle orders that didn’t fit neatly into LTL or full truckload categories. Even better, our efficient scheduling system eliminated the stress of finding last-minute options. We promised same-day pickups ensuring the floral wholesaler’s blooms reach customers fresh and on time. They shared, “finding box trucks that could pick up same day saved us.” 

Exceptional communication serves as the backbone of successful logistics operations. At its best, it transforms complex scheduling into a smooth, stress-free process. As this customer shared, “It’s so easy to schedule and have the box truck pick up the same day and deliver the next day! The ease in scheduling and great communication between our offices makes all the difference.” The seamless coordination ensures that every step—from scheduling to delivery—is handled with precision, minimizing stress and maximizing reliability. 

The Results

The partnership with R&R services helped our customer bloom brighter with: 

• Unparalleled Efficiency—Our streamlined scheduling made sure pallets of stunning flowers were en route faster than ever before, ensuring peak freshness upon arrival. 

• Transparent Pricing—We provide consistent pricing, which brought economic predictability critical to the customer’s planning efforts. Over the years, they maintained their exemplary service within their own industry without sudden price hikes or compromises on reliability. 

• Strong Relationships—Communication is the cornerstone of this partnership and others. Whether it was addressing sudden changes or pivoting for urgent orders, we were just a call away. The customer explains, that we provide “ease of scheduling, quick deliveries, and their prices deliver an excellent value.” 

For wholesale operators like this one, this partnership isn’t just about trucks and schedules; it’s about trust, care, and an unmatched understanding of their unique needs. R&R remains the hero behind the scenes, ensuring every bloom reaches its destination in perfect condition. 

Looking to simplify your logistics and grow your wholesale operation? Consider R&R for a partnership that transforms your challenges into opportunities, one delivery at a time. Start your own logistics success story today!